Hi! We’re pumped to announce that Anchor Health has a refreshed look and new website. Don’t worry. We’re still the same LGBTQ health center you love—just now, we look the part. As we continue to grow, we want to share our changes and the reasons behind them.
Why the change?
It was overdue. When A.C. Demidont, DO, AAHIVS, founded Anchor Health in 2016, all she had was a laptop, a cellphone, a stethoscope, and a vision of empowering queer people in all aspects of their lives. Our focus was on providing high-quality and LGBTQ-affirming patient care. We didn’t have the resources to establish our brand. All our growth came through the power of community and word-of-mouth.
Last year, we came together as a team and decided that it was time to invest in ourselves. We set out to create a stunning, cohesive, and inclusive brand to accompany our patient care.
It’s time to build for the future.
So, what’s different?
We’ve refined the Anchor Health brand with updates to our name, logos, colors, descriptions, imagery, and more. We’ve also launched a new website.
Name
We’re just Anchor Health now. It’s nice to meet you! 👋
We no longer use “Anchor Health Initiative.” Since our founding in 2016, we have grown significantly. “Initiative” didn’t feel like the right fit anymore. Our name now reflects our role as Connecticut’s leading LGBTQ health center. It also positions us for the future.
Logo
We have simplified our logo to tie in with our name update. The pink to blue gradient represents fluidity, creativity, and queerness.
Colors
Our primary brand colors are Break Free Blue and Purple Menace.
#3E5FAB
#5E4A9E
We use functional colors like black, grey, and white to accompany our brand colors.
And accent colors give us creative flexibility.
#FDD246
#EC5080
#4CBEA3
Messaging
We’ve updated how we talk about Anchor Health to better reflect who we are and what services we offer.
Description
Use this as your go-to description when you need to provide a brief overview about Anchor Health.
Anchor Health is Connecticut’s leading health center for the LGBTQ (lesbian, gay, bisexual, transgender, and queer) community. We bring groundbreaking, radically inclusive, gender-affirming, and sex-positive care to every patient who walks through our doors. Established in 2016, we now see more than 2,500 patients across two full-service clinics and over 50% are transgender and gender nonconforming. Our services include primary and preventative care, Gender & Life-Affirming Medicine (GLAM), HIV prevention and treatment, comprehensive STI testing, behavioral health care, and more. We are health care for queer people by queer people.
To learn more, visit anchorhealthct.org.
Taglines
Our taglines communicate our identity, purpose, and values.
Health care for queer people by queer people.
Groundbreaking, radically inclusive, gender-affirming, and sex-positive care.
Connecticut’s leading LGBTQ health center.
Website
Our new website URL is anchorhealthct.org.
Over the past year, we’ve been working hard to create a website that better reflects our community and services, improves navigation and accessibility, and creates a space to share resources and uplift the community.
Highlights:
- UserWay’s Web Accessibility Widget is available in the lower right corner of most pages
- In-depth accessibility information
- Helpful FAQs to answer your burning questions
- Our history
- Updated services information
- Patient forms to get a head start on your paperwork
- Feedback form to submit compliments, complaints, and concerns
- Resources available through our blog
And more! Take a look around and let us know what you think.
What’s next?
We’re excited to go into this new chapter of Anchor Health with you. Stay tuned as we roll out additional updates, website features, and more throughout the next few months.
For media inquiries, please email Michael DeWolfe, Head of Communications & Events, or send us a message. We’d love to hear from you!
Shout outs
This project was a huge team effort. It would’ve been impossible to do without a lot of collaboration, creativity, feedback, and patience. Thank you to Touch The Road for bringing our website to life.
