Media Kit

A one-stop resource for your media needs.

Table of Contents

Anchor Health at a Glance

2,571 total patients

  • 15,229 unique visits
  • 113 behavioral health patients
  • 1,515 pharmacy patients
  • 115 prescriptions filled per day

5,665 HIV/STI tests conducted in 2021

  • 2,079 patients have received HIV/STI testing, counseling, or referral services

552 patients have used case management services

  • 457 mental health referrals
  • 207 legal name changes

Over 35,700 TikTok followers

  • Over 1.3 million views and 305,000 likes on “What’s it like going to an LGBTQ doctor’s office?” video

Updated February 2022

Mission

To embrace and promote the health and wellbeing of lesbian, gay, bisexual, transgender, queer, and gender non-conforming individuals through compassionate, comprehensive, and evidence-based care in a safe, welcoming, and affirming space.

Logos

Anchor Health 2022 Logo

Our main logo is comprised of a gradient anchor symbol and black logotype. The pink to blue gradient represents fluidity, creativity, and queerness.

To request usage of our logo, please email Michael DeWolfe with details.

Colors

Our primary brand colors are Break Free Blue and Purple Menace.

Break Free Blue

Break Free Blue
#3E5FAB

Purple Menace

Purple Menace
#5E4A9E

We use functional colors to accompany our brand colors.

Black
#000000

Grey

Grey
#333333

White

White
#FFFFFF

And accent colors give us creative flexibility.

Yellow

Camp Yellow
#FDD246

Pink

Pay It No Mind Pink
#EC5080

Teal

Magic & Art Teal
#4CBEA3

Messaging

We’ve updated how we talk about Anchor Health to better reflect who we are and what services we offer.

Our Name

We’re just Anchor Health now. It’s nice to meet you!

We no longer use “Anchor Health Initiative.” Since our founding in 2016, we have grown significantly. “Initiative” didn’t feel like the right fit anymore. Our name now reflects our role as Connecticut’s leading LGBTQ health center. It also positions us for the future.

Our legal name is “Anchor Health Initiative Corp.”

Description

Use this as your go-to description when you need to provide a brief overview about Anchor Health.

Anchor Health is Connecticut’s leading health center for the LGBTQ (lesbian, gay, bisexual, transgender, and queer) community. We bring groundbreaking, radically inclusive, gender-affirming, and sex-positive care to every patient who walks through our doors. Established in 2016, we now see more than 2,500 patients across two full-service clinics and over 50% are transgender and gender nonconforming. Our services include primary and preventative care, Gender & Life-Affirming Medicine (GLAM), HIV prevention and treatment, comprehensive STI testing, behavioral health care, and more. We are health care for queer people by queer people.

To learn more, visit anchorhealthct.org.

Boilerplate

Use this only in press communications.

Anchor Health is Connecticut’s leading health center focused on embracing and promoting the health and wellbeing of lesbian, gay, bisexual, transgender, queer, and gender nonconforming individuals through compassionate, comprehensive, and evidence-based care in a safe, welcoming, and affirming space. Established in 2016, Anchor Health now sees more than 2,500 patients across two full-service clinics and over 50% are transgender and gender nonconforming. Anchor Health’s services include primary and preventative care, Gender & Life-Affirming Medicine (GLAM), HIV prevention and treatment, comprehensive STI testing, behavioral health care, and more. It is health care for queer people by queer people.

To learn more, visit anchorhealthct.org.

Taglines

Our taglines communicate our identity, purpose, and values.

  • Health care for queer people by queer people.
  • Groundbreaking, radically inclusive, gender-affirming, and sex-positive care.
  • Connecticut’s leading LGBTQ health center.

Programs

Case Management Program

  • Capitalize when using the full name of the program
  • Do not capitalize if talking generally about case management, case management services, or case managers.
  • For example: Our Case Management Program helps close the gap of intersecting health disparities faced by many LGBTQ people. In-house case managers address barriers to your care and help you access and navigate medical, social, community, legal, and financial resources.

Gender & Life-Affirming Medicine (GLAM) Program

  • Use full program name with acronym in parenthesis on first reference. Use “GLAM” or “GLAM Program” on subsequent references.
  • Capitalize when referring to the program, otherwise, don’t capitalize “gender-affirming” or “gender-affirming medicine”
  • Always use an ampersand
  • Always hyphenate “Life-Affirming”
  • For example: AJ Eckert, DO, established our Gender & Life-Affirming Medicine (GLAM) Program in 2020. Our GLAM Program includes services such as in-person and telemedicine visits, hormone administration and monitoring, and more. Gender-affirming medicine means you are the best person to make decisions regarding your own body.

HIV Prevention & Treatment Program

  • Capitalize and use an ampersand when using the full name of the program
  • Do not capitalize if talking generally about HIV prevention and/or treatment
  • For example: Joseph Canarie, MD, runs our HIV Prevention & Treatment Program. To talk to a provider about HIV prevention or treatment, please request an appointment online.

History

Explore Anchor Health’s history.

Patient Testimonials

  • “Very polite, amazing energy. These wonderful people get it. I’ve never felt more comfortable.” – Daniel
  • “Anchor Health is an organization that specializes in LGBTQ health care. The staff is excellent and understanding. You can feel free to be yourself and openly ask any questions or address any concerns about your health. Lesbians, you don’t have to deal with the “are you SURE you’re not pregnant? How do you know you’re sure?” routine. Plus, their call waiting music is phenomenal. I highly suggest Anchor Health for your health care needs.” – Desiree
  • “My son came out as transgender when he was 15 years old. We were referred to Anchor Health in Hamden and my son and I cannot thank them enough! My son has been going here for 3 years now and all the staff give the best care any place can give. My child feels comfortable and Anchor Health staff and their pharmacy are truly amazing. As a mom, I just want my child (no matter what age they are) to feel safe in their own skin, and I appreciate Anchor Health for that.” – Jasmine
  • “I am in awe of this office. I’ve never been comfortable in a doctor’s office—always hated going. That doesn’t apply to this office. I am excited to go in every single time I have an appointment. Everyone in this office is absolutely wonderful, some of the sweetest people I’ve ever met. Best doctors’ office I’ve ever been to by far and they are doing such wonderful things for the LGBTQ+ community. Absolutely love it here.” – Ryan

For any brand or media inquiries, please email Michael DeWolfe or contact us.